"Heck, these companies WANT you to buy multiple graphics cards so it's definitely not in their interests to kill off multi-GPU."
I would agree mostly, but there is a limit to this---you dont want to make the experience so good with SLI/CF that it cannibalizes the markups you get on the premier cards, like Titan Xp. If SLI worked just as well as a single card (in an ideal world) why would anybody buy a single TitanXp when a dual 1070 setup would beat it in games? (again, ideal situation). Sure, Nvidia would be moving more product, but at considerably less profit than they likely get for a single $1200 Titan Xp.
I would agree mostly, but there is a limit to this---you dont want to make the experience so good with SLI/CF that it cannibalizes the markups you get on the premier cards, like Titan Xp. If SLI worked just as well as a single card (in an ideal world) why would anybody buy a single TitanXp when a dual 1070 setup would beat it in games? (again, ideal situation). Sure, Nvidia would be moving more product, but at considerably less profit than they likely get for a single $1200 Titan Xp.