How is this different (in function) from Optane pmem? Something released almost a decade ago, before discontinuation due to a lack of interest?
Optane had worse speed and latency than DRAM by around 10x. It also did not have the "infinite" write endurance of DRAM so it wasn't reliable enough to act as a complete replacement for it. It had better density and $/GB than DRAM, but it lagged behind NAND. NAND had experienced a scaling crisis that was solved by the move to 3D NAND, allowing it to become much denser and cheaper.
So Optane ended up occupying a tier in between DRAM and NAND. It was very useful for some customers, and might be considered a "perfect" boot drive for consumers, but it was apparently not enough of a market success for either Intel or Micron to stay the course.
Some enterprise/industrial applications call for non-volatile memory, even if it's expensive and in small amounts. DRAM+ seems to have improved scaling/density than previous non-volatile memories. That's about all we can say for now.
If we want "universal memory" in the future, we would want something that has all the good properties of NAND (cheap, dense, nonvolatile) and DRAM (fast, low latency, high endurance). This could replace either technology in many applications, and unify storage and memory which could speed things up tremendously. The ultimate computer might be an APU with terabytes of universal memory on package as an L4 cache, because reducing the distance between components reduces latency.
If universal memory remains vaporware, it's business as usual for us. But at least we might see the commercialization of 3D DRAM in the 2030s, for density and cost improvements.