[citation][nom]caedenv[/nom]Man, so sad to see such a great company continue to circle the toilet. I spent good money on an Audigy Platinum EX card with external breakout box. It did good game audio, and had very clean inputs for doing beginning audio recording. But now everything is digital, there is no need for signal to noise ratio unless it is in your amp.We all have USB headphones, or S/PDIF optical, or HDMI to our receivers these days, so why bother? And now on-board audio is more than good enough for all but the pickiest of audiophiles. And even for them there are much better sound card companies to go with.They had great sound cards until Vista/7 rendered them useless. They had several iPod killers that had superb audio quality in the Zen players that never got off the ground because of a crap advertising department. They have good on board chips, but they overcharge for them so nobody wants them. They have very clean audio inputs, but have never pursued breaking into the pro recording industry. They could easily license their DAC and ADC tech to receiver makers, but they don't.They are in such a great position as far as technology goes that they could take over the audio industry... if only they would hire an 8 year old to take over and run the business end correctly...[/citation]
I have used Creative sound cards for many many years, probably since the original Sound Blaster, and most recently an X-Fi Platinum... and I really couldn't disagree more with most of what you've said!
Onboard sound is rubbish, both in terms of audio quality and CPU overhead. The exact same problem goes for the majority of USB headsets/speakers.
Creative's hardware acceleration of audio processing tasks and delivery of 3D audio positioning is absolutely excellent as anyone who has tried CMSS 3D with headphones will attest to. The music enhancements and upmixing to 5.1 is also very good and certainly better than most low/mid-range Hi-Fi seperate systems (my own $1000 custom-picked setup included).
Creative are not the first company delivering a superior product hardware-wise to lose out to Apple's brand power and they won't be the last, so it is unfair to pick on them for that.
And they have are involved in the recording market - try googling E-Mu. There are just other companies that specialise in professional audio that are already entrenched there, so it has never been a primary market focus for Creative.
Did I miss anything?