I just want to see top end GPUs back down to $500 bucks like my 9700 Pro and 9800XT were.
But what is considered a "top-end" card? The highest-end cards today are arguably targeting a more niche market than what those cards were aimed at when they were new. The 9800 XT had a 60 watt TDP, which is what you might expect in low-end parts now. They typically had tiny little heat sinks with tiny fans. In terms of the graphics chip itself, the processors in those cards were just 218 square millimeters, similar in size to what you can now find in a GTX 1650 or 1060.
You should see a trend here. Today's "equivalents" to those cards actually cost far less. In fact, if you account for inflation, $500 when those cards were new works out to nearly $700 today. If you have a look back at their reviews, they too were described as "expensive".
If we look at what today's $200 graphics cards have to offer, they can maintain upward of 60fps at high settings in almost all titles at the most common resolution currently in use, 1080p. Or you can get cards in the $300-$400 range that will handle 1440p rather well. Today's "top-end" cards are only necessary to push 4K resolution smoothly, but native 4K is arguably not a practical resolution for gaming yet, and the benefits of targeting that resolution over 1440p seem questionable at this point. For those willing to pay substantially more for a bit sharper image, the option is there, but those highest-end cards are hardly a necessity.