I'll get down rated for this. What Noctua doing is great, but I can't help but notice it's some "we're nice to you, so you will keep on buying our product scheme". Why?
1. If you got a Noctua cooler and it only has mount for socket 775 or 1366, then asking for this SecuFirm2 kit so you can keep on using their coolers makes sense when you get a Haswell CPU.
2. If you already have owned a Noctua cooler that can be mounted to socket 1155 and you asked still asked for it, then you're pretty dumb. If you go get it, you'll say (with glittering anime eyes) wow, Noctua took care of me, I'm going to buy more your products in the future. Noctua you're the best! While in reality you just got the same mounting kit your currently using right now on your socket 1155 CPU. Haswell is 5 pins less than socket 1155 and for that, it won't force Intel to place mounting holes a few mm off for the current 1155 and 1156.
3. Those who own a Noctua socket 2011 cooler doesn't get that kit for free, but will have to buy it?
What is the point of a free kit when a socket 2011 users would like to use their cooler on a socket 1150 (this cooler is the same as the Noctua NH-D14, just with a socket 2011 mounting kit). Suppose you're building a 2nd New PC and you want to use this the current Noctua cooler on that, while you get a water cooling for your socket 2011. And now you can't because you will have to buy the kit. If you're buying that kit, then you might as well ditch water cooling, and just buy another CPU cooler instead where the kit comes included.
/end rant
Here is a clear explanation from Noctua on whether you need this free kit or not.
http://www.noctua.at/main.php?show=news_list&news_id=84&lng=fr
Socket 775,1366=Yes
Socket 1156,1155=No (Noctua NH-D14)
Socket 2011=Yes, but it's not free, need to purchase it. (NH-D14 SE2011)