Great for scalpers too. Scarcity, whether artificial or not, is good for business. Sooner or later, there will be people who for some reason let desperation overrule basic common sense and cave in to the overpricing absurdity.
Not that any of this means very much to me. Even if I had the amount of spare money they are asking even for MSRP, I wouldn't be splurging those kinds of sums on what is effectively just a hobby (and that's barely, these days - being a grumpy old misery takes most of my energy). When you can build 2 or even 3 moderately capable computers for the price of a single GPU, then the price of 'high-end gaming' has got way out of hand and moved in to the category of 'outrageous'.
And lets be honest here, a large percentage of people hankering for these monstrosities are, I'm fairly sure, wanting them for the purpose of gaming, not for production or (so-called) AI, despite what Nvidia and others may like to claim. And besides, as noted further up, Nvidia likely have little interest in the pittance of an income these bring in, and the last thing they want is to provide such stock that prices might be in danger of becoming reasonable!