I suppose it really is a non-event for most people that already had high end Pascal cards. Except maybe anyone with a 1070 looking to go up a notch with a new monitor. Even then, the 1080Ti would be a good choice over the 2080.
The pricing doesn't surprise me, more or less what I expected. Only so much they can do to make such large chips on an existing process node. I'm hoping to hold out for the next shrink. The only sad part is it will re-adjust the market towards higher prices. I did a little number crunching and compared inflation and performance. It was quite revealing. I'm surprised they've held back on price increases as much as they have.
I still have my GTX 980s sitting on my desk. Couldn't even unload them during the mining craze thanks to the 1060s, and now thanks to there being tons of used 1060s on the market. Just like with my 580s, probably sell them off when they are nearly worthless to someone on an extreme budget.