Big game publishers don't just want "a lot" of money, they want "all the money in the world".
The overmonitization of the games industry is getting exhausting.
I have the bad feeling that game publishers are pulling out because they hope to sell fresh digital licenses to people who already own the game digitally - even if you are the same person running the same software on the same system that you already bought the rights to use. The publishers will probably lie and act like its some kind of server fee or service fee, even though server fees and administrative costs will literally be what the nvidia subscription is paying for - because it's all being handled by Nvidia. The publishers are just taking away work that Nvidia already accomplished on their service, apparently without any publisher involvement.
"with new games added to GeForce NOW each week, "
So, what... they even start "releasing" these pulled clearly-already-working-PC-games a few at a time, like how Nintendo did when they released Virtual Console roms . I mean, at least ripping (or downloading) game ROMs then hosting them on their storefront took some token time effort on Nintendo's part.
Or maybe they have some other nefarious ideas on how to get more money-extraction hooks in. Some kind of third-tier subscription fee that gets in the way of paying a subscription service (Nvidia) to use bandwidth from separate subscription services (ISPs, which is also a horrible mess with many layers of redundant charging, THANKS AJIT) ... all so you can run a PC game license on a PC, which you already bought though a service that is already portable between different PCs. It's just getting absolutely ridiculous.
...It makes me miss physical media that could run without 3 user accounts all connecting to various servers. Digital media is only worth it when it is more convinient, not less.
Is Nvidia's service that just lets me locally stream a game running on my PC to my TV still a thing? That was a thing, right? That is most likely the way I would use GeForce Now, regardless.