You see, the problem with nVidia's current strategy is not that their cards are not powerful enough for the money, but rather that they're simply too expensive.
Yet enough folks* are proving that they're not. If someone want the product bad enough, or they're locked into the CUDA(proprietary software) garden, they will pay.
Nvidia's math analyzers can see that they weren't charging enough for their products previously. Gone are the days of pricing like the 10 series.
[Some games, for example, are easily, and healthily sustained by individuals pumping large amounts of cash into them.]
What they're trying to do is install the mindset on everyone's mind that a 4070 (or whatever) should cost that kind of money.
I think the word you're looking for is conditioning?
Sure, they need to avoid cannibalizing their own non-super product stack for now, but prices MUST come down considerably.
They can simply let the older SKUs run out, like they did before - nothing new there. With so many of them, they practically BURY the uninitiated away from AMD or Intel alternatives. And there's no real incentive to drop pricing - a lack of competition, proprietary software garden, and enough folks keep buying Nvidia products.
They've been chasing performance and tech at all costs, but that comes at the expense of marketshare, affordability, overall number of gamers who can afford this...which then has an impact on who plays what.
WE(not necessarily you and me) have been chasing. Is it not their job to make progress?
Folks should be buying what they can afford within reason, not - for example - purchasing a 4090 and possibly putting themselves in financial instability because they used to be able to buy the halo product for 700~800 bucks. If the budget limit hasn't increased since yonder, then they should look at what falls within that, and swallow their pride, FOMO, or whatever lead to the cognitive dissonance.
Impact on who plays what? Then turn down settings. It's an inevitability, unless someone buys a new gpu every gen.
Game developer income will surely take a hit, then they'll have to release games with lower system requirements to address a bigger chunk of the market...which will in turn reduce the need for super powerful graphics and maybe THEN we'll return to sanity.
Experienced devs at various studios already get tossed by studio management, or the publisher for cheaper and less experienced labor. Job security is a concern at the more business-oriented establishments.
The mobile games market is bigger than PC and console combined. The requirements and resources are low, and they're easier work for devs to churn out. They can bring in so much money, it's disgusting.
In a sense, folks with/or pursuing super powerful graphics maybe getting shafted as there are not as many titles - in comparison - to push such a gpu to the limit, and some of the ones that do are riddled with bugs and glitches. Then again, some games demand so much of one's time these days, especially the subscription based ones.
That, of course, unless nVidia stops caring about gamers. Then maybe AMD can do something about it.
AMD, or rather, another publicly traded company, would behave similarly if they were in Nvidia's position.