You also don't order a medium pizza, pay almost the same price as a large pizza (because they are made from the same wafer... sorry, baking tray), and then get a large pizza with a slice or two missing.
The prices aren't even remotely the same.
AD104 RTX 4070 Ti: $799 originally, now discontinued to around $700 while it lasts, uses the fully functional chip.
AD104 RTX 4070 Super: $599, uses a 93% enabled chip.
AD104 RTX 4070: $549 (now, formerly $599), uses a 77% enabled chip.
I do feel the 4070 could still drop lower, but what's the baseline here? If it's fully enabled chips, the 4070 Ti at $700 would be what we need to look at. So, you get about 20% less performance from the 4070 versus the 4070 Ti, and you pay 21% less money. That seems perfectly reasonable to me. Whether either one should cost what it does is just shouting at the sky for things not being how you might want them to be (you in general, not you specifically).
I've got a better analogy than pizza and biscuits, though! You can go to a restaurant and order the half rack of baby back ribs for $25, or the whole rack for $35. Either way, though, you're getting a 'binned' rack of ribs! Because if you've ever gone to buy a full rack of baby back ribs from somewhere like Costco, you'd know that the restaurant full rack is really half of a rack, and the half rack is a quarter of a rack. So no matter the price in the menu or the taste of the food, anything but the truly full rack of ribs is refuse because you didn't get everything the pig or cow provided!
I don't love the pricing, but Nvidia and AMD are doing what makes business sense to them. I look at prices of
everything right now, and it's all clearly way more expensive than 5-10 years back. It certainly feels justifiable to me that a modern "high-end" GPU should cost more than what it did in 2014, or even 2019. I don't like that it costs more, just as I don't like how much my various bills have gone up, but that's the brakes.