Of the terms and conditions? linked towards the bottom of the page?
3. To enter this promotion, you must:
- Follow our social channels on Twitter/Facebook/Instagram/TikTok for key prompts and instructions
- Like/comment/tag/share posts across social according to prompts
All entries, whether online or by mail, must be received no later than between 6:00 AM on June 6th, 2023, Pacific Daylight Time and 5:00 PM on June 20th, 2023, Pacific Daylight Time.
This is a new take on the normal 'sweepstakes' concept. Instead of registering and doing certain things to explicitly 'enter', they are making you follow them and wait for instructions on 'how' to actually enter. Clearly they want to drive more engagement than simply people writing a snail mail entry w/o interacting with them. Is that tricky? I wouldn't say so, but yes it rubs me the wrong way as well.
The kicker is that even if you win, if you don't respond 'by email' within 2 days of being notified...you forfeit your prize!