I felt the 3060 was very anemic for the price at MSRP on launch. I guess i got too used to the XX70 cards costing around 330-350 and performing around 15% better than the equivalent xx60.
Nvidia muddies the waters a lot with more GPU models in some series. Not counting OEM models and overseas stuff, here are the past several generations of GPUs. I'm estimating performance in some of the older cases (700 series), but mostly using the data that I see in the benchmarks I've run for the GPU Hierarchy. I've listed launch prices just for kicks.
700-series, six major GTX models:
GTX 750, $119
GTX 750 Ti (20~25% faster), $149
GTX 760 (50~70% faster), $249
GTX 770 (25~35% faster), $399
GTX 780 (15~25% faster), $649
GTX 780 Ti (20~25% faster), $699
900-series, five major GTX models:
GTX 950 (50~75% faster than GTX 750), $159
GTX 960 (15~25% faster), $199
GTX 970 (50~60% faster), $329
GTX 980 (15~25% faster), $549
GTX 980 Ti (20~30% faster), $649
10-series, eight major GTX models:
GTX 1050 (0~5% faster than GTX 950), $109
GTX 1050 Ti (20~30% faster), $139
GTX 1060 3GB (40~50% faster), $199
GTX 1060 6GB (15~20% faster), $249
GTX 1070 (35~45% faster), $379
GTX 1070 Ti (10~15% faster), $449
GTX 1080 (5~10% faster), $599
GTX 1080 Ti (25~35% faster), $699
GTX 16-series, four major GTX models (1660 Ti ~= 1660 Super):
GTX 1650 (65~75% faster than GTX 1050), $149
GTX 1650 Super (30~40% faster), $159
GTX 1660 GDDR5 (10~20% faster), $219
GTX 1660 Super (10~20% faster), $229
RTX 20-series, seven major RTX models:
RTX 2060 (15~25% faster than GTX 1660 Super), $349
RTX 2060 Super (10~15% faster), $399
RTX 2070 (~5% faster), $499
RTX 2070 Super (10~15% faster), $99
RTX 2080 (~5% faster), $699
RTX 2080 Super (5~10% faster), $699
RTX 2080 Ti (15~20% faster), $1,199 (the $999 models were mostly unobtainium)
RTX 30-series, seven major RTX models:
RTX 3060 (20~25% faster than RTX 2060). $329
RTX 3060 Ti (25~30% faster), $399
RTX 3070 (~10% faster), $499
RTX 3070 Ti (5~10% faster), $599
RTX 3080 (10~20% faster)$, 699
RTX 3080 Ti (5~10% faster), $1,199
RTX 3090 (0~5% faster), $1,499
There's been an upward creep in pricing on some of the tiers of GPU, like the 700-series, which launched in 2013, had a $250 760 part and the 3060 is now a $329 part. But when you factor in performance most of the upgrades up to the xx70/xx70 Ti models can be reasonably justified.
What's crazy to me is that, right now, the average eBay price on a GTX 950 2GB card is only slightly below the launch price — $130 vs. $160, after six years. The GTX 970, with an average price of just $210, is a much better option, or the GTX 980 for $250. That's still about the same performance as the GTX 1060 6GB... except when memory capacity becomes a problem, which it certainly can in newer releases.