News Nvidia shows off gigantic quad-slot RTX 5090 FE cooler prototype in new video

That has been the design language for the last few generations, yes. The larger GPUs often created a dual chamber situation which meant the GPU started recirculating the air in the lower half of the case. Since relying solely on the rear exhaust capacity of many GPU designs is insufficient to remove the heated air, it is a decent compromise.

Blow through designs take it directly to the rear exhaust fan which is typically in place. Additionally, so many enthusiasts build with AIO these days that some airflow is better than nothing, even if it is warmer air, to help keep the motherboard VRMs cooled. Top mounted AIO or top mounted exhausts fans are also good for this.

People tend to think about heated air/heated water as a problem. It really isn't as long as it is moving it can still absorb more heat as long as it is cooler than the thing it is passing over.
 
Nice infrared image, Do GPUs typically move heat up towards CPU?
The last few generations of GPUs have mostly blew the air up , so around the PCB the air would sometimes be directed to a vented slot cover but a lot of it would escape around the sides of the card and go up to the CPU area, then where the cooler was longer than the PCB it would blow straight up.
 
Why not just make a 5-slot blower? Exhale out of the back of the case instead of making the CPU area hotter?
That does not terribly matter, especially if AIO cooling solution is used, which at that price point is usually the case.

The immediate problem with something like 5-slot blower would be insane noise, even besides the massive size.
 
They should go ahead and release it with completely maxed out clocks as a flagship of the flagship. GN's video showed that a similar prototype for the 4090 ran cooler than most other variants and came close to some AIO or custom liquid cooling setups.
 
Given the pretty credible leaks of the wildly overpriced 5090 AIBs, the FE is pretty much going to be bot food for the next 3-6 months.