10tacle
Splendid
TJ Hooker :
Of course, it's entirely possible that convention of calling $150-$300 cards is inaccurate and doesn't actually represent what the average person is buying...[snip]...Of course, it's entirely possible that convention of calling $150-$300 cards is inaccurate and doesn't actually represent what the average person is buying. .
Tha's pretty much correct in price structuring but there is no such thing as a real world "average" outside of intangible statistics which mean nothing to individuals. There was never a standard on the terminology on what main stream (aka: mid-range) GPUs were in pricing. Theoretically you could sub-class the mid-range cards from lower to mid to upper mid-range not unlike the generically categorized middle class broken down (lower middle class, solid middle class, upper middle class).
When you go back in history, there hasn't been a big change in pricing structure from Nvidia's GTX x60 and x70 series over the generations. Case in in point: launch price of the 1GB GTX 460 in 2010 was $229. That was the same exact launch price of the 6GB GTX 1060. Same with the 1.28GB GTX 470 and the GTX 970 non-FE launch prices: $329.
However, that changed after the 970 when Nvidia's non-FE launch price of the 1070 jumped $50 to $379. Apparently that number is going to jump again with the 2070 according to Guru3D with the non-FE launch being $499 which moves it into high end x80 GPU pricing structure from a historic perspective. Things have changed and what were once considered to be mid-tier GPUs are moving into the next tier in performance (and pricing).
Afterthought: what can be taken into consideration is the memory price increases over the last years or two for this GPU price jump. I'd love to see a comparison of historic market GDDR memory prices graphed with new generation GPU VRAM increases and see where the curves of each meet. Might make an interesting, and enlightening, visual.