News Nvidia 'Unlaunches' Poorly Named RTX 4080 12GB

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If Nvidia drops the 4080 16gb to 899 or 999 it would garner some good will from their customers and may end up selling more at a lower profit margin making up the different in profit. If they keep the 4080 16gb at 1199 and just change the name of the 4080 12gb to a 4070 with no price drop this scenario will just be business as usual for Nvidia. They have a real chance to garner some good will from consumers.
 
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Nah... They just release 4070ti at $899 or $999 because 4090 is selling so well!
But in anyway good to change the name. 4075? 4080SE... I expect the 4070ti moniker and cut down version later as 4070 with 10 gb or 6 Gb memory at $699
 
helper800 said:
If Nvidia drops the 4080 16gb to 899 or 999 it would garner some good will from their customers and may end up selling more at a lower profit margin making up the different in profit. If they keep the 4080 16gb at 1199 and just change the name of the 4080 12gb to a 4070 with no price drop this scenario will just be business as usual for Nvidia. They have a real chance to garner some good will from consumers.
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While I certainly wish for something like that to happen, the chances of Nvidia and Jensen approving price drops like that are slim to none. The RTX-4080 16GB is gonna launch and sell out for 1200$ and the RTX-4080 12GB that just got unlaunched as is gonna be rebranded as an RTX-4070/ti, with no change in price, later down the line and it will still sell like hotcakes, seeing how people still bought at the height of the GPU shortage. Nvidia doesn't need good will from consumers to sell cards, going by past history, people will buy their stuff no matter what.
 
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The fact that the 4090 sold out on launch day does not mean much unless we know how many units were sold, we also know that Nvidia is not about manipulating the market to boost interest about a product launch.
Nevertheless, something in the sale figures of the 4090 probably showed them that they would not be able to pull a fast one on customers with a lesser card as a much higher price point. The sale figures hypothesis makes more sense than disappointing benchmarks for the fake 4080 12G
 
The ultra high end will always sell well. There are just too many rich or competitive gamers that just HAVE to have the best GPU available. The problem is that the curve in pricing for GPUs in decreasing capability doesn't drop very quickly. Even after the crypto crash GPUs that are equivalent to a 5-6 year old 1080 are still selling for hundreds.

I guess this is good news for AMD. They will make money on the PC gamers that get a console instead of dropping 3-4x the money on an upper midrange rig.
 
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Meh. I call 🐮 💩. This was according to plan.
GT 1030 had 2 versions which couldn't be easily discerned.
GTX 1660 Super and Ti existing at the same time.
GTX 1060 3 and 6GB - depending on where you were looking, it wasn't disclosed which one the customer was getting.
GTX 1650 G5, G6, Super?
~HELLO?
 
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elforeign said:
The 4080 16GB is already a 40% reduction on cores from the 4090. It's at best a 4070. There is no real 4080 coming to the market from Nvidia. the 4080 12GB at best was a 4060TI. Nvidia thinks they're market is stupid. Sit this one out boys.
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Exactly this. While this news is undoubtedly surprising and a step in some direction, NVIDIA's branding, and resulting pricing, is still outrageous. Put in other words, AD103 (379 mm2; RTX 4080 16GB) is equal to GA104 (392 mm2; 3060 Ti/3070), and AD104 (295 mm2; 4080 12GB) is equal to GA106 (276 mm2; 3050/3060).

Following Ampere branding, the line-up should looks as follows:
  • RTX 4080 12GB should be RTX 4060 (non-Ti);
  • RTX 4080 16GB should be RTX 4070 (again, non-Ti);
  • RTX 4090 should be between RTX 4080 and 4080 Ti.
Following traditional, pre-Kepler branding, the line-up should look as follows:
  • RTX 4080 12GB should be RTS 4050 (or RTX 4050 Ti);
  • RTX 4080 16GB should be RTX 4060;
  • RTX 4090 should be RTX 4070/80.
So really, NVIDIA needs to rebrand the other cards, too.

Adjusted for inflation and added costs, such as process, NVIDIA could still make a huge profit (more than it needs to do good business) by charging (in late 2022) the following:
  • $399 for RTX 4080 12GB;
  • $599 for RTX 4080 16GB;
  • $829-899 for RTX 4090.
Additionally, it might just be able to do decent business in late 2022 (after all this is the consumer, and not professional [Quadro, etc.] market) at:
  • $249-299 for RTX 4080 12GB;
  • $399 for RTX 4080 16GB;
  • $749-799 for RTX 4090.
 
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Knowing a little how Nvidia and many AIBs behaved during cripto-mining boom the most likely scenario will be:

- They call this one 4070 TI/Super and leave the same price tag.


I don't see Nvidia giving up a $600 profit and call this card RTX 4070, to then sell it for 599. If that happends, I could really consider buying one. But thats not likely to happend, leather jackets are getting expensive.

In any case is not a bad idea to wait for the first RDN3 reviews.
 
Any chance that they planned this from the outset? 5D chess? Probably not, but it's interesting to think about. Generate outrage on purpose only to undo it to make customers feel like "yay they're listening!" Improve your brand image with no real penalty to your profits.

Again, probably not; I imagine it's more complex than that. It's just so weird for them to do something like this.
 
Good but their prices are still out of whack and need to come down. If they don't then when amd launches one of two things will happen and both will suck for the industry. One, amd will pump up their prices to match because well hell why not. Two, Nvidia will drop prices to match whatever AMD comes out with and nobody will trust them next time, and it will delay uptake.

In general Nvidia just has a really gross feeling right now on the way they rolled all this out. It is a PR nightmare.
 
They(Nvidia) ain't gotta change jack. The last 2-3 years proved to them that they can charge more for their products and people will still eat them up.
"We've been selling 'too low'! Like, damn people, we didn't know y'all were willing to throw that much cash at us! Let's work together to keep the bar high..."

And to think, 700 bucks got me one of their halo cards in 2017. Today, that same cash comes out to ~850, which looks to be on track for a x70 tier model?
I get that costs of everything went up, got passed to the customer, and wages hardly increased in response, but... vat-ze-fudge?
InvalidError said:
All hail the $900 4080 12GB re-launch as the still $900 4070 Ti.
Click to expand...
Think you'll see a 4050 at a reasonable price?


I also get where some folks are coming from with the pricing.
Halo and other upper tiers were more affordable in previous gens. More people are actually being priced out of those tiers... but it still works out for the company as profit margins are highest there, and that there's also 'Enough' buying them.
It doesn't have to be 'Everyone'; if Enough show their 'support', then there's no incentive to drop prices. Yes, I'm saying they made it worse for everyone else.
It's some of the same crap that goes on with macrotransactions - hasn't been 'micro' for a long time, and you know it - in certain games: the bad PR, boycotts, review bombing, complaints - w/e, to try to get the publisher to change direction, and nothing happens.
Doesn't do jack when Enough continue to spend cash on 'em.
Can't really tell folks how to spend their money, ~so... Cave in? Don't cave in? Go back/stay to console? Get a crappy Dell(or other) prebuilt? ¯\(ツ)/¯

I'm sure some called it awhile back with the 2080Ti: that crap was gonna be the new norm. 2 generations later, and it's not changed - if not worse.
 
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