News Nvidia 'Unlaunches' Poorly Named RTX 4080 12GB

[Co BIY]

Interesting corrective move. A little late but still a positive.

Anyone who thinks this indicates a price break is far too optimistic.

 

[George³]

The 4080 16GB is already a 40% reduction on cores from the 4090. It's at best a 4070. There is no real 4080 coming to the market from Nvidia. the 4080 12GB at best was a 4060TI. Nvidia thinks they're market is stupid. Sit this one out boys.

4080 12GB 192 bit bus ->4060 non ti
4080 16GB 256 bit bus ->4070 non ti or ti
4080 ti 20GB 320 bit bus+more cores( variant of GA102) for fill this big gap to 4090 is real 4080.
For the prices have no words

 

[Giroro]

I look forward to Nvidia waiting a year and relaunching this exact product as the 4080 Super 12GB.

An absolute bargain at $1199!

They need to push those profit margins past that pesky 70% barrier, after all!
For context, the "Apple tax" is ~60% profit margins. Nvidia already makes more than that. Most electronics companies are closer to 30% margins.

 

[InvalidError]

Think you'll see a 4050 at a reasonable price?

That would depend heavily on Intel's B380 hitting hard enough (I'd say about twice as hard as the A380) under the $200 mark.

 

[ikernelpro4]

While I certainly wish for something like that to happen, the chances of Nvidia and Jensen approving price drops like that are slim to none. The RTX-4080 16GB is gonna launch and sell out for 1200$ and the RTX-4080 12GB that just got unlaunched as is gonna be rebranded as an RTX-4070/ti, with no change in price, later down the line and it will still sell like hotcakes, seeing how people still bought at the height of the GPU shortage. Nvidia doesn't need good will from consumers to sell cards, going by past history, people will buy their stuff no matter what.

Yep, when your customers are dumber than a loaf of bread, then you aren't going to miss to cash in on this.

Really saddening to see the industry move away from innovation and warmth-feeling community to a money printer.

The 4090 is not a bad card at all, but the pricing tells a different story of how much of a sh-t Nvidia gives about it's customers and its image.

 

[Geezer760]

For those that bend over for it, Get ready to spread your wallet cheeks up WIDE cuz their gonna stick it in Deeeeeep AGAIN!

 

[sizzling]

I do wonder if NVidia decided they had it wrong or actually ran into legal issues. For example I could imagine trading standards in the UK having issue with such misleading product naming.

 

[Friesiansam]

Oh come on, this is hugely more fuss than a simple marketing error, corrected before anything was offered for sale, could possibly warrant. If you are going to get all hot under the collar because of something like that, you really need to give yourself a serious talking-to, about what actually matters in life.

Tech journalists need to get a grip too.

 

[InvalidError]

Oh come on, this is hugely more fuss than a simple marketing error, corrected before anything was offered for sale, could possibly warrant. If you are going to get all hot under the collar because of something like that, you really need to give yourself a serious talking-to, about what actually matters in life.

If you want to have decent affordable GPUs, someone needs to push back against the explosive price creep and re-branding shenanigans to trick people into over-paying for BS.

 

[spongiemaster]

If you want to have decent affordable GPUs, someone needs to push back against the explosive price creep and re-branding shenanigans to trick people into over-paying for BS.

If you base your purchasing decision on the model number and not on features and performance and what fits your budget, then you deserved to be ripped off.

 

[InvalidError]

If you base your purchasing decision on the model number and not on features and performance and what fits your budget, then you deserved to be ripped off.

Companies that launch multiple product with practically the same name in hopes of screwing people over for not looking at the secondary details to tell which is which still need to be called out for trying to rip people off or they'll just keep getting more brazen with future iterations, which is going to cause headaches for retailers and manufacturers having to handle increased returns and customer support costs for customers not getting what they thought they were getting, which will in turn increase costs for everyone.

 

[spongiemaster]

Companies that launch multiple product with practically the same name in hopes of screwing people over for not looking at the secondary details to tell which is which still need to be called out for trying to rip people off

Sure, and it's up to the customer to do their homework and make an informed purchase. We're talking about $1000 video cards here. If you don't have a few minutes to look at reviews and see what you are getting, that's your own fault, not the company trying to rip you off. The customer determines what companies can get away with.

 

[George³]

Sure, and it's up to the customer to do their homework and make an informed purchase. We're talking about $1000 video cards here. If you don't have a few minutes to look at reviews and see what you are getting, that's your own fault, not the company trying to rip you off. The customer determines what companies can get away with.

I don't think the user's own "fault" cancels out the company's deceptive message.

 

[munkee_zero]

Looks like Nvidia is picking up the tab for the box printing costs. Neowin article here.

Just had it in my head some poor Asus/MSI/Gigabyte employee would have the job of putting 4070Ti stickers on the original 4080 12Gb boxes.

 

[George³]

It keeps getting hammered into our heads that this card will only be a step down to the 4070, or even a half step down to the 4070 Ti. There's no reason for this other than Nvidia's desire not to undercut the price of this misunderstanding. I stand by my opinion from my previous comment in the thread that this is a XX60 class card and its price should correspond to such a class. In other words, the starting recommended price of the RTX 3060 12GB+inflation+price difference due to more expensive lithography+a little additional price increase due to the faster memory chips GDDR6X vs GDDR6. All of the reasons added together make it about 30-35% above the MSPR of the RTX 3060 12GB in my opinion. Not a cent more!



$329+35%=

(US$ 329) + 35% =
444.15 US$

 

[InvalidError]

Just had it in my head some poor Asus/MSI/Gigabyte employee would have the job of putting 4070Ti stickers on the original 4080 12Gb boxes.

Even worse: for GPUs that have the model number featuring prominently on the GPU itself such as on the HSF shroud, those will need to be changed out too. Can't leave those RGB 3080 accents on a 3070(Ti)!

 

[ikernelpro4]

If you base your purchasing decision on the model number and not on features and performance and what fits your budget, then you deserved to be ripped off.

So by your logic NVIDIA, Apple and etc. should be allowed to use manipulative tricks to exploit unknowing customers?

"You can tell by the core counts", NO you can't, go and see how many people talk about CPU clock on an iPhone 99 512GB $10999 model and iPhone 99 128GB model $4999.

You know what they'll see? A price difference of $6000 dollars for the same model for smaller storage. Not a whole different product.

How you can even support Nvidia with this disgraceful practise is a whole different conversation we should be definitely having.

 

[alceryes]

C-suite managers are smart (CEOs, CAOs, COOs, CTOs, etc.). It is now common practice for corporations to 'take a gamble' with product placement/naming/pricing because, in their careful calculations, regardless of the outcome, they win.

I guarantee you that NVIDIA had already explored the possibility of the general public reacting negatively to the 4080 12GB, before they even started making the 4080 12GB core (for production).

The reason why they win, even with the rejection of the 12GB 4080, is that this win for the general consumer blunts any further reactions to the insane prices of NVIDIA's flagship GPUs. In other words, the rejection of the 4080 12GB is seen as a tacit acceptance of the stupidly high prices of the 4090 and 4080 16GB. Now, I'm not saying that canceling the 12GB version won't cost NVIDIA money, just that they've already crunched the numbers and figured that they'll come out on top, regardless of the consumer's reaction.

Of course, if the public had grudgingly accepted the 12GB model, NVIDIA would be making tons of money on a shaved down (cheaper to produce) 4080 core.

 

[George³]

As far as none of the 4080 cards so labeled deserve to be in this class, I don't see any reasonable person justifying their prices. Both fake 4080 "things" are overpriced and scalped even by the manufacturers.
4090 is halo product and it's price limit is the sky.
Price of 4090 didn't justifying nothing.

 

[InvalidError]

4090 is halo product and it's price limit is the sky.

The real halo product is the 90Ti which hasn't launched yet. So Nvidia gets to gouge people with more money than sense on the 90 non-Ti because they cannot wait to get the newest and fastest, then again with the Ti.

 

[spongiemaster]

The real halo product is the 90Ti which hasn't launched yet. So Nvidia gets to gouge people with more money than sense on the 90 non-Ti because they cannot wait to get the newest and fastest, then again with the Ti.

The halo card for the next year will be the 4090. The 4090ti will be the halo card for the following year until the 5090 launches. The performance gap between the 4090 and the 3090ti will be far greater than the gap between the 4090ti and the 4090. At best the 4090ti will launch at the same MSRP as the 4090. The smart money is to go with the launch halo card and skip the incrementally faster refresh halo card.

 

[spongiemaster]

So by your logic NVIDIA, Apple and etc. should be allowed to use manipulative tricks to exploit unknowing customers?

For Apple? Yes. No one buying Apple products is doing it for the value or the technical specifications. They're buying a fashion item. Apple customers wear getting ripped off labels as a badge of honor. The more they spend on nothing, the prouder they are of themselves.

For everyone else, I never said they should be using such tactics. What I am saying, is it is up the consumer to do their homework. The more expensive the product, the more research they should do. Ignorance is not an excuse. Video cards are not a complicated purchase. Like I said, if you can't spend a few minutes reading through benchmark reviews, than the fault lies with you. There's nothing marketing can do to manipulate the benchmarks results and cost of the cards.

 

[George³]

The halo card for the next year will be the 4090. The 4090ti will be the halo card for the following year until the 5090 launches. The performance gap between the 4090 and the 3090ti will be far greater than the gap between the 4090ti and the 4090. At best the 4090ti will launch at the same MSRP as the 4090. The smart money is to go with the launch halo card and skip the incrementally faster refresh halo card.

The truth is that Nvidia terribly late with the market realization of the 3090 Ti . So, "she" couldn't devote "her" halo enough and the lack of positive balance in population spending killed "her' halo rating(price) pretty quickly.

 

[InvalidError]

The halo card for the next year will be the 4090.

According to MLID, the 4090Ti was supposed to launch later this year but got cancelled / postponed due to thermal issues, causing too many breaker trips and killing too many PSUs.

 

[spongiemaster]

According to MLID, the 4090Ti was supposed to launch later this year but got cancelled / postponed due to thermal issues, causing too many breaker trips and killing too many PSUs.

You're better than that.