They pay Game devolper's to put their The Way It's Meant to be Payed thing at the beginning. That's advertising, and that fair and fine. No one complaining about that.
It's them paying game devolper's to Optimize games for their cards and nobody eleses that we are all up in arms about.
Also, There have been accusations that they are bribing Dev's to make thier games use Physx, but I don't care about that buecuase PhysX is trash.
The thing that pisses me of mostis the optimiztion bribe thing.
Crysis Warhead, and possibly maybe Crysis 2.