yea. It was a great technology right from the beginning, along with the other 'daughter' technologies that came out of it (HairWorks, Turf Effects, and others). They also had a great audio one that was able to render audio to sound like it should in different environments (Hall, small room, open space. Stone, wood, etc). These would have been really awesome if they didn't try to make everything proprietary and it then gets left in the dust by game developers.
I think games could, should have come a lot further graphics wise if NVidia had have gotten on board with Vulkan. Jensen Huang has seriously lost his morals from when he started NVidia. He used to constantly say he wanted to make gaming graphics for everyone; wanting to support the wants and needs of the customers. Now everything is about $$$ and fu(king over as many as he can to accomplish it. The problem with the power and the 4090s was pretty bad, but it's relatively minor to what's going on with the 50 series (power, as well as missing ROPS - seriously, how do you release a product with missing ROPS and not know about it).