News Nvidia's RTX 4070 to Launch at $599: Report

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Jul 7, 2022
That’s not exactly accurate, yes 10% or less was accurate during 2020 and 2021 when every component of GPU manufacture was in short supply causing demand to increase component prices, but now that is over and AIB margin is back to normal.

Listen, if you really want to be angry at something, then be angry at the rtx 4080 where the die + nvidia 40% margin = $230.90 so idk why an msrp of $1199 is anything but milking the market, but realistically the 4070 msrp makes sense actuarially.
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Mar 30, 2023
The Nvidia GeForce RTX 4070 appears to be primed for a $599 launch price, which some will see as a forgivable $100 increase on 2020’s RTX 3070 MSRP.

Nvidia's RTX 4070 to Launch at $599: Report : Read more

One thing a lot of people are forgetting here is the inflation for the last few years. $499 in October of 2020 is roughly equal to $575 in current dollar value. So adjusted for inflation it is only around a $25 increase.