There’s a couple theories.
- Blower cards have largely been looked down upon by gamers for being hot and loud and consequently sold poorly, so AIBs stopped making them
- Rising TDPs meant that blower designs were going to get more complicated and more expensive, and it became cheaper to make base models open-air
- Nvidia is worried about brand image, and won’t authorise AIBs to sell blower coolers because they’re worried that they might throttle or sound like a jet engine, and that would reflect poorly on the Nvidia brand overall.
- Nvidia ordered a stop to blower-style gaming cards expressly to prevent their reuse in servers and workstations, so that customers with size restrictions and airflow patterns that require the use of blower cards are left no option but to step up to the Quadro lineup.
Edit:
Speculating on the above, I think the truth might be a bit of all of them? If I remember correctly, the GTX 900-series it wasn’t too hard to find a blower version of a 970 or 980 through the whole generation, the GTX 10-series there were blower versions of 1070s and 1080s but they mostly disappeared as the generation went on, RTX 20-series Asus still had the “Turbo” model (and I think one other brand with a blower listed on Newegg?), but I only remember seeing that in 2060 and 2070 versions, along with OEM blower versions of the 60/70-class… then for 30-series all the holdouts threw in the towel at once. Some AIB in Asia announced a 3090 blower, if I recall, and then it vanished and they never spoke of it again.