I'm guessing his "mobile business" participation was in the processor segment (rather than GPU)? I mean, based on his background with TI.
I'm not enthusiastic about the Tegra platform. It's been over-hyped as a graphical-capable platform, but for general-use, it feels like no one has programed optimally for it (to the point where I think that Nvidia hadn't done enough on the programming-support side). That's my uninformed opinion.
[citation][nom]hotsacoman[/nom]I grew up with PC's so I know the value of being able to customize and design. But all these companies really need to take a look at Apple. While NVIDIA, AMD, Intel etc create the tech, Apple simply uses it to be creative. If you think about it, its backwards really. How can those who create the technology be subservient to those that use it? Apple should be dependent on those it depends on.[/citation]
Apple is a product (and content-providing) company. They might have ARM design engineers employed, but they're a product company first. You can't run an engineering-oriented company like a product company and expect much of anything good. And if companies were run like Apple, we'd still be choked on Pentium 4's, with zero continual progress on the next newer technologies simply because we're dictated that "that's enough for anything you need to do." Thanks but no thanks. Not to mention the fact that Apple cares about dictating what their customers can do with their product, as opposed to the opposite which is necessary for development--listen to what your customers WANT to do. If you understood anything about Apple--pick up the SJ biography and you'll learn a bit--you'll know that it's all about funneling the customer into what Apple wants it to do, rather than allowing the customer to do what they want. You can't run every business with that mindset.
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