Anything more than $999 for the xtx version is a dangerous risk. All leaks say the xtx is about the same speed for std rasterizing as the 4080 and considerably slower than the 4080 in RT.
Once you go over that magical $1000 price point, cards sit if they aren't the best. Look at at the 4080s sitting there. And if they try to sell these slower cards at 4080 prices, it will be a blood bath. Rebates will showing up in six months time.
History also proves this. The 6800XT was roughly the same speed as the 3080 and $50 MSRP cheaper. We saw what penetration NVIDIA had in sell through at that price. Even during the mining boom NVIDIA sold more for more money. It's mind share and the RT performance that NVIDIA has. And now the 6800XT is much cheaper than the 3080, which are still hard to find at MSRP of $700. Obviously raw rasterization is not the only determination on sales.
Fancy coolers, rgb lights and different power systems rarely result in more than a couple percent bump. They are not worth it unless you want a show piece to brag. Reference always delivers the best bang per buck by a long shot.
If any video card mfg are reading this, here are my three words of advice during the recession: Don't be stupid.