"Windows 8 is misunderstood, I think, and that should change in the immediate future."
I agree. As a commissioned sales associate at a retailer, where my primary job is to sell computers, I can agree with this. It is largely misunderstood, and people don't want to change. That's fine and all, but we're at a point that, just like ingtar33 said, the only thing available is windows 8 machines to sell.
With that, I find that windows 8 is pretty easy, after having learned most of the features so I can sell it. From everything usable with keyboard and mouse to ALSO having touch support to replacing a mainly text start menu box in a corner that would require you to go through multiple boxes before getting to the shortcut you want, you now have a full screen start menu that's fully customizable. You can see all installed apps by swiping from the bottom on touch devices or right clicking on the open space of the start menu. Windows button + D or the desktop tile gives you most of the interface you're comfortable with. The "start" button is still there in the lower left, it's just "hidden" you mouse over there and it'll bring back the start menu. Don't know where anything is in windows 8? Simply type for what you want to do from the start menu and you're already in the search.
I've found that Windows 8 is the easiest operating system to explain to customers and takes the shortest amount of time to get people comfortable with (Thank you search!), when they don't have a preconceived idea that "windows 8 sucks" that I have to overcome. I can't tell you how many people I've shown the desktop and that alleviates ALL of their fears.
When windows 8 first came out, I had to pretend to like it just to seem confident in what I was selling, to make a living... Now I actually like it, because I have spent time using it, showing it to customers, explaining it, and hell... I've sold myself on it. Although, I'd spend 99.9% of my time in the desktop so I don't see any reason to upgrade my current machine(s)...