Yep... that's a Silverstone raven RVZ01 in the middle..... Just with the raven logo taken off.
And $1k for base model..... what are they smoking with that hardware setup?
I mean, yea.... you need a little bit of money for assembling, paying wages and all that, but for that much of a markup? I could see maybe $600 to $750 for a pc that cost $500 to $600 to build but $1k?
Just what I'm currently building in the rvz01 (which is not there base model case btw) for about the $1.1k budget, (well about $700-800 for now, dedicated gpu will be added later which I plan for the $300 to $350 gpu range.)
http://pcpartpicker.com/p/MzVWwP
(microcenter is being used for cpu/motherboard and no OS as I will be using the windows 10 preview on it for now and will probably buy that once it launches).
And that's hardly being conservative for the parts being chosen where I could of made the build a bit cheaper....
Dropping to a 450W sfx pu instead of 600W (which is well known the 450W can power a GTX 780ti and core i7 4770k just fine),
core i5 instead of i7 (could be core i3 or the overclocking Pentium for further reduction),
having a H97 instead of Z97,
use stock cooling instead of a AIO liquid cooler,
gtx 960 or r9 280x/290 instead of a GTX 970 or R9 290x,
and many more...
Just those i've listed alone will shave off close to $300+ and it would still be overall more powerful than the base unit......