[citation][nom]brizzelsprout[/nom]Well first and foremost, the manufactures have not need to justify the existence of their product other than their desire to create them. If you don't want one then don't buy it. This doesn't mean that other people don't want one or that the device shouldn't be created. To be more specific, the Ouya is important because it is the first ever open source console platform. This probably doesn't mean anything to you but to us aspiring developer types, that is very exciting.[/citation]
It is absolutely necessary that a company justify the existence of their product. If not, then the product is simply out there with no definition. In that vacuum others will assign a definition to that product, and that usually doesn't turn out well. In the area of gaming consoles, which is notoriously difficult to find success in, a small company like this can't afford to let their product just sit out there and hope everyone understands what it is and why they should buy one. Their goal shouldn't be just to make a product, but promote it. So far the vast majority of the information on the Ouya has been through word of mouth, which while effective in come cases has not not really presented the case for this device. It sounds great if you're an Indie developer and want something to put your stuff on, but at that rate you'd be better off making something for the already existent Android platform or for PC.
For gamers neither the Ouya or SteamBox come off as all that impressive since the games are likely to be either crappy shovel-ware or otherwise available on the PCs they've already spent time and money building and up-keeping. Neither company has answered this question - what is special, unique about these devices other than they aren't a console by Nintendo, Sony, or Microsoft, and costs only $99. Why buy this thing for $100 and not just upgrade my PC graphics and/or CPU to play a wider range/better games? Why isn't this just a "me too" device? That what this seems like right now, me-too devices. Unless they tell the public otherwise, and convince us otherwise, that's the label they'll end up getting with he the broader public.