Why would anyone rehash the Packard Bell name? It's widely known as being complete junk, and hard to work on because they used low quality, non-standard parts. No one I know ever liked working on them, and they're much more widely despised even than Dell, which is actually a quality computer compared to Packard Bell (remember, I only said quality and Dell in the same sentence in a relative sense, so don't want to smack me).
I don't know why they'd use that brand name. That's like building a new car and naming it Pinto, or Edsel. What are they thinking?