Not true, there has been 240 Hz native TV's on the market since 2010, no interpolation. The fact that they only accept a 60 Hz input is true, but that doesn't mean that they interpolate to reach those numbers. Interpolation is a setting, and can be turned off, if turned off, what it'll do is repeat frames. If everything above 60 Hz in a TV was interpoiating, then there would be no 24p mode, and there would be no 3D. The only benefit using a 240 Hz TV vs a 120 Hz TV, is when you display Active shutter 3D content, and you also benefit from the faster pixel times, so less ghosting in 2D. The 240 Hz was required in order to completely remove the noticeable flicker and noticeable ghosting. This is why a 120 Hz Active 3D TV, often look equal...