I blame razr - because of them this will be priced higher than it needs to be at first (i.e. the margins will be good). Expect them to drop over the next 2 years before stabilising to something more akin to a NAS enclosure. Under $200 seems like the sweet spot. Imagine not needing a gaming PC anymore - just buying a good (even thin, portable & stylish) laptop with a few USB3.1c/Thunderbolt 3 ports (1 for power, 1 or more for external graphics etc) and one of these eGPUs. The average PC gamer also has a laptop. Even if you wanted something more stationary, you can fit a mini-ITX build into something much smaller than an old phone book with a pico PSU ~150W to use with one of these eGPUs. The future is great, and hopefully this is the thing that will kill locked in consoles for good.