[quotemsg=12815459,0,636680]really? $800?that's more than $150 from Asus DCU IIhttp://pcpartpicker.com/parts/video-card/#c=146&sort=a7[/quotemsg]
It has a $150 cooler (including the back plate, etc).
Of course Asus has a special cooler too. But Asus had the opportunity to drop its price, and the 290x has indeed dropped by $50 to $100 in the past two weeks. Supply is catching up with demand.
Unfortunately for PowerColor, its LCS 290X has been out-of-stock for more than two weeks. So they get stuck with prices that are at least two weeks old, at least until someone gets new inventory and lowers their price.
Sucks to be them, they should have restocked their sellers more quickly

[quotemsg=12815459,0,636680]really? $800?
$100++ from GTX 780 Ti
http://pcpartpicker.com/parts/video-card/#sort=a7&qq=1&c=153[/quotemsg]But it's still cheaper than a water-cooled 780 Ti
