i don't get how you guys are so oblivious to noise. I'm a light gamer, but i don't get why you really need anything more powerful than a 6850 anyway.
Noise levels is so important. My computer which is quiet compared to most lives in my room. Where i live we can only get really slow mobile broadband. If i want to download a new game via steam, or even a new browser it takes 6 hours. The only time i have time for that is at night, and the hum drives me insane.
When you are busy reading an ebook, surfing the net or programming, it is way easier in dead silence, which barely any computer can give.
It is so easy to have a very quiet rig, but in all of those have integrated graphics, with this you can actually play games at decent settings. Still it doesn't quite cool enough, but it will be great to see powercolour put a cooler like this on a next gen chip