They probably could have left the fans out and widened the heat sink to reach similar dimensions to when the fans were on and made it a fanless cooler for 250-30W cards, granted I suppose that as it is now, it could run effectively silent even with the fans 😛
What I don't get is why with such a large cooler, they didn't find space for a decent shroud to move the air out of the case. Even moving just the air from one of the fans would probably get enough of the heat out for case temp to be more easily managed. Still, even as it is, I suppose someone wouldn't mind getting great case airflow to handle this, but this does seem more bothersome than what I said in my first paragraph.