Stop what? Pointing out facts just because some people don't like them?
Here is the reality of this situation: The companies have gone down different paths to get to the SAME PLACE.
One refined their core design and are now putting together a new architecture. (But are currently selling the refined core in the old architecture.)
The other put together a new architecture and are now refining their core design.
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As a personal choice I must say that it is much more logical to have the architecture or framework in place first. When you build a building you put the framework in before you do the finishing work. If you try to do the finishing work and then insert the frame afterwards... you are going to run into difficulties. (Ever have to run cable into a finished basement because the builders didn't bother thinking about it?)
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Concerning the recent discussions... the fact is chips from both companies do multi-task. But they do not do it equally. One has the architecture in place that is already proven to be better at multi-tasking. The other is putting that architecture into place at this time. This is not "FUD" as some like to claim... but a harsh reality that some don't want to accept. But just because this is a fact, that does not mean that the older architecture can not multi-task. And nobody has claimed that they can't. The older architecture might be good enough for some people, they have to make that choice. (I personally chose not to accept the soon-to-be-abandoned architecture.)
Personal Diatribe Regarding Benchmarks:
Actually many people don't understand that benchmarks aren't done to present a "winner" or a "loser". Benchmarks are done to show you relative performance. You must take a bunch of benchmarks and consider all of the results before you can decide which one shows better relative results on the average.
(Some of the "benchmarks" you see in reviews are actually suites of multiple benchmarks that attempt to do this automatically so that there is less room for error. And when read a review you should consider these scores differently than you would a single FPS score from a game for example.)
CURRENTLY: The benchmarks show that the chips that are currently available compete with each other when comparing clock and price. You can buy more expensive chips if you desire... but they don't compete in the same bracket. To make it even more complicated, there may be discrepancies in how the systems were setup that would effect the average relative performance differences. But even if you want to ignore that... the benchmarks still similar relative performance.
So when results are looked at or analyzed as a "whole" you can get an idea of relative performance. In this case the chips are close enough in relative performance that there is no "winner" or "loser". (Unless you demand to accept single results as an absolute. Which some people will do so if it supports their opinion. But I'd call that a "lose".)