Quick R9 280 Question

[DaltonA]

I have narrowed down my search for a graphics card and decided to go with the r9 280. I noticed that a new xfx black edition card is about $60 ish cheaper than other brands like Gigabyte. I know some of the other brands have better cooling, but would it be smarter getting the cheaper card? I plan on over clocking possibly in the future and didn't know if the xfx cooler was crappier. It's difficult trying to find a direct comparison of heat and performance between multiple r9 280's

 

[ImClix]

if cooling is a problem defiantly go with the asus directcuii but otherwise whatever looks best to you