I just sit back and chuckle. People are so blind as to a brand, honestly ive been an AMD guy for a long time, and ATI. However right now I would go with 2 670s if I hadnt already purchased the 7970s due to power, and performance and biggest of all, price. And my next build will be Intel. Just hate that people give bad info based on their prejudice. It is true the new 600 series outperforms the 7000s, however its made out to be this huge advantage, and it isnt. At least present it correctly and not go off the deep end, that isnt too much to ask, or is it?