Yes that same arch over 5 years is very short sided. Sure they milked it for every penny and increased share holder value but they lost sight of making the best possible product they can. I know they were thinking they didn't want to compete with themselves but stagnating to increase revenue never works out for very long in any industry but doubly so in high tech.
Sure if they don't have anything new it's very bad but why do you think that they don't have anything new?
The best possible product is the one that makes them the most possible money and until now at least 14nm was making them exactly that.
They didn't need anything better
as a FAB they don't need to attract new customers,
because as a chip maker they already sell all they can
for prestige?! They are already seen as the top player in the industry.
No Rocket Lake is not going to compete with AMD's Zen3 especially in the server and HPC markets. Intel simply can not get to the higher core counts on a monolithic design, the power usage is going to be much higher which matters a ton for servers/hpc/supercomputers, and don't have a CPU design that is as high bandwidth. Rocket Lake may compete on the desktop but even there AMD will have 12-16 core parts that Intel cant touch.
Because you say so?!Why do you think RL won't compete? Intel claims the same 20% IPC increase that AMD claims and intel has the brand name and the volume, let alone the 5Ghz + all core clocks.
Servers and the like need specialized hardware which is why everybody makes AI chips and bakes them into GPUs, rumors say that
AMD is trying to buy into AI for 30 billion that they don't have and which will ruin them if they go through with it.Anything that they would need x86 for they can also easily run on arm which is even more power conscience than zen.
Desktop users don't need that many cores and won't need them for a lot of years to come, there are a decent number of desktop users that buy many cored CPUs but you can't build your success on that, the most sold CPUs are still dual cores for all the office PCs in the world.
I get where you are coming from but mark my words Intel is going to have a terrible 2021 as market share slowly dwindles. I do think Intel's 7nm EUV is going to be great and along with that EMIB/Foveros chiplet designs will be more elegant than AMD but we are looking later 2022 until then AMD is in full domination.
Intel can lose half their income in '21 and they will end up where they were before ZEN, you can call that terrible if you want to but intel will still be making around 10 billion more than what amd will be making.
Intel makes 20 bil a year the last two years ,this year they made around 15bil until now and they have another quarter to go.
AMD net income for the twelve months ending June 30, 2020 was
$609M, a
218.85% increase year-over-year.
Intel net income for the twelve months ending September 30, 2020 was
$21.947B, a
13.49% increase year-over-year.
https://www.macrotrends.net/stocks/charts/AMD/amd/net-income