why is he going for the GTX 980TI when something more powerful and cheaper is launched 3 days ago!!!
wait for a month and pick the GTX 1080.. and instead of that CPU cooler, go for something like corsair H100i or something..
and why 32GB of RAM? pick just 16GB, if needed, add 16 more later in increments of 8GB.. because I don't see any point in having anything more than 16GB unless you're doing doing something like heavy photoshop/video editing at extreme level..
by those, I'd rate your friend's rig a 2/5 stars..