Actually the Wii dominated the living room for a long time. I think this is a good idea and a good direction I personally would not buy it because i do not trust RAZER quality control. But as for the idea, they push the envelope and i hope other quality companies will follow.
Surprisingly, most of their higher end products tend to actually be high quality. I think if I had to pick any of them to be the "weakest" department, I'd say their headsets for a variety of reasons. My Tiamat 7.1 has a crappy mic, my friend had to RMA his Kraken 7.1. However my Blackwidow and Naga Epic have been invincible. I'm excited to see what they do with this, because like you said, they definitely push the envelope, even if they aren't successful.