Yes, but Koenigsegg is nowhere near as... commercial as any of those manufacturers. They are a single building manufactuerer. It's akin to Pagani, TVR, Noble or another somewhat obscure car manufacturer jumping into partnership deals when they could have quite easily used Aston Martin on another large grossing name with much more brand power and merch sales.
More importantly , the fact that they did a brand partnership which inevitably involved the exchanging of money at some point... but they aren't selling the product, is definitely weird to me.