IMO, this is a bad idea. It is maybe modular, but it is not configurable, customizable, cost more and not realistic. Say what you want, but if there is an engineering problem with one of the componenet, that the whole thing doesn't work. I have to deal with this with a gaming laptop. If you have a PC, you can change the problematic part, but if it is an AIO system, you can't. If the part is made by the same OEM, then all the same component will present the same problems.
Razer, it was a cool project, but a bad idea.