As XGrabMyY stated, every PC on the planet is modular as hell. You can change the motherboard, CPU, GPU, sound card, network card, storage devices, optical devices, you name it. This project is not any more "modular" than any other PC. The "much modular" catch phrase is a publicity fluke, with no real truth behind it. But yes, it is, theoretically, more user-friendly, and way easier to replace. But this is ease-of-access, not modular.I would have expected Tom's to know this, and point it out. Shame for not doing this, Tom's.