theyeti87 :
rabbit4me1 :
Gezzz.. they should of opted for a true 80's hair band member. Hopefully this guys pic doesn't do a Nike for them.
Nike's stock value today is higher than it ever has been. It took about 2 weeks for them to recover from the NFL thing.
Stock price != brand value. I know a lot of people that have been frustrated with companies feeling the need to inject politics (in general) in their marketing. Let alone intentionally using a highly divisive football player who does his best work on his knees. "Give up everything you suck at... to make tons of cash playing a fake martyr. JUST DO EEET."
Now with that being said this is Nike, so they'll still remain popular. It's not like an unpopular brand trying to stay relevant. So while I don't think this will BENEFIT them long-term, I don't think it's going to hurt them much either.