Seems like a pointless exercise in using the phrase "Store it in the Cloud" to market something.
My G13 is way more complicated, and stores all of it's settings internally, as well as having exportable profiles for sharing/backing up. If I take it from one machine to another, all the profiles are still there.
Why would I *want* to store my profile in "the cloud" anyway? Useless feature. They can keep their cloud storage, then sell me the device $5 cheaper, with that, I'd be happier.