I honestly feel if they want to see home automation move along and become more of a reality. They need to work together with hotels.
First off with hotels you have an unlimited advertise potential. As a society, we are a see to believe. It truth, how many people would have really gone out to buy a new HDTV if you hadn't seen the visual difference at a store. If I had seen a 36" picture tube next to a 36" HDTV and saw the difference was only wide screen to standard and the cost was double. I would buy the picture tube.
The second thing is a reason to further develop ideas that revolve around a hotel but can also be modified to fit your home. For example, a lot of hotel doors are spring loaded to shut, this is a not a large problem, but wouldn't it be nice if when you scanned your key card it opened the door for you and turned on a light. Making it easier to get your luggage inside and see were your going. Place motion sensors in the room so when a guest checks out and leaves lights on in the room. If the motion sensors do not detect movement after a certain length of time it turns off the lights in the room, tv, and turns off the AC box. Now you have a greener hotel that waste less energy and many of these same ideas good be adapted for home use as well.
If home automation is going to move forward, people need to see the benefits and have to want it. You also need to make it seem like a convenience and not just something the rich would buy just to say they have it.