News Real-world graphics card prices cost up to twice the MSRP

[Elusive Ruse]

100% agreed! I mentioned this in another thread and got some flack for saying it. The way the consumer GPU market is heading especially for gamers is making consoles look very attractive in many ways. Microsoft that the next XBOX which supposedly is coming in 2026-27 will have the largest generational leap ever. And the Series X is NO slouch, graphics wise.

Not sure about the Xbox but AMD is working with Sony on the chip for the PS6. If the new custom SoC is a variant of the Strix Halo, it could very well offer such a leap.

 

[Notton]

Not sure about the Xbox but AMD is working with Sony on the chip for the PS6. If the new custom SoC is a variant of the Strix Halo, it could very well offer such a leap.

Technically, PS5's custom SoC is closer to Strix Halo than Vermeer, Cezanne, Pheonix etc.

PS5 is the first to have unified memory and has less shenanigans of an APU/iGPU of having to copy from CPU allocated memory to GPU allocated memory.

In that regard, Strix Halo is a step behind PS5 because it still has to split RAM between CPU and GPU.

 

[JarredWaltonGPU]

What's the over under guestimate on the 5060 price? MSRP and retail? I have seen $399 to $449 rumored MSRP.

If Nvidia keeps with current trends, 5060 Ti 16GB at $449 ($100 less than 5070), because anything more doesn't make sense. If it says $499 for the 5060 Ti 16GB, that's a tacit admission that the 5070 MSRP is too low and it's really a $649 part! And Nvidia doesn't seem inclined to admit that...

If the 16GB is $449, then the only thing that makes sense is for the 8GB card to be less than that. Even $399 would feel too high, but it will probably land there. Maybe it will be $379, which would be more appropriate given the cost of an additional 8GB of GDDR7 memory.

And then the 5060 has to come in well below the 5060 Ti, considering the expected specs, which means it needs to take over the $299 price point.

That's my take.

Realistically, though? Prices will probably be more like:

5060 8GB card at $399
5060 12GB (rumored!) at $449 maybe? (Probably just a rumor and won't happen until the refresh...)
5060 Ti 8GB at $499
5060 Ti 16GB at $599
5070 at $699
5070 Ti at $899
5080 at $1299
5090 at $2999

 

[valthuer]

Also something that most people forget is that 90% of the current games are designed around the latest consoles and then ported to the PC. Games that look fantastic on the PS5 struggle on a PC with beefy hardware. So is the bump in fidelity or running a game in 60FPS worth the extra $1000-3000 plus for a high end graphics card? I ask myself that question a lot and i'm an old school gamer going back to the mid 90's.

The price range you mention, is true, but i think it mostly applies for mid to high-end gaming.

Right now, a PS5 Pro in Greece, costs as much as €799, which is roughly $861.

I'm pretty sure i could build a budget gaming PC for slightly more than that.

And, besides, that rig would be able to perform much more tasks than just gaming.

That was my point all along.

P.S. To be honest, i don't know much about the graphical fidelity of a console, because, last time i bought one, was back in 2008, with Xbox 360.

 

[Heat_Fan89]

Not sure about the Xbox but AMD is working with Sony on the chip for the PS6. If the new custom SoC is a variant of the Strix Halo, it could very well offer such a leap.

I expect both the next generation consoles from Sony and Microsoft will share many similarities and they will have to as Microsoft is porting over their games to the PS5. I expect the same for the PS6. As you noted, it's also the reason why I did not upgrade from the PS5 to the PS5 Pro. I'll wait for the PS6 instead.

 

[Heat_Fan89]

The price range you mention, is true, but i think it mostly applies for mid to high-end gaming.

Right now, a PS5 Pro in Greece, costs as much as €799, which is roughly $861.

I'm pretty sure i could build a budget gaming PC for slightly more than that.

And, besides, that rig would be able to perform much more tasks than just gaming.

That was my point all along.

P.S. To be honest, i don't know much about the graphical fidelity of a console, because, last time i bought one, was back in 2008, with Xbox 360.

Sure, if the price is close then you then have to consider which platform offers the better value. Also PC games tend to be lower in pricing than their console equivalents.

 

[Heat_Fan89]

Well, I can always cancel it but Amazon made available the ASUS Tuf OC Edition RTX 5080 for $1485. I bit as it is going to be awhile before prices and availability catch up to demand.

If something comes along that is much better in value, i'll just cancel the 5080. Right now that is a solid price, given the current GPU market.

 

[Heat_Fan89]

If Nvidia keeps with current trends, 5060 Ti 16GB at $449 ($100 less than 5070), because anything more doesn't make sense. If it says $499 for the 5060 Ti 16GB, that's a tacit admission that the 5070 MSRP is too low and it's really a $649 part! And Nvidia doesn't seem inclined to admit that...

If the 16GB is $449, then the only thing that makes sense is for the 8GB card to be less than that. Even $399 would feel too high, but it will probably land there. Maybe it will be $379, which would be more appropriate given the cost of an additional 8GB of GDDR7 memory.

And then the 5060 has to come in well below the 5060 Ti, considering the expected specs, which means it needs to take over the $299 price point.

That's my take.

Realistically, though? Prices will probably be more like:

5060 8GB card at $399
5060 12GB (rumored!) at $449 maybe? (Probably just a rumor and won't happen until the refresh...)
5060 Ti 8GB at $499
5060 Ti 16GB at $599
5070 at $699
5070 Ti at $899
5080 at $1299
5090 at $2999

You think Nvidia is going to raise the prices of their current lineup to accommodate the lower tier? Interesting !

I went and ordered from Amazon the ASUS Tuf OC 5080 for $1485. It's crazy I pushed the place order button.

 

[salgado18]

These analysis are funny outside the US:

Just looked here in Brazil, the RX 9070 is selling for ~ R$6.500, while the RTX 5090 is being sold for ~ R$ 13.000. For a very long time, Nvidia is not worth it around here, yet keeps selling better.

 

[colson79]

And I would wager that most gamers probably wouldn't notice it unless both were side by side to make a comparison. And the bigger question would be, is it worth it for the slight graphical fidelity?

We ask ourselves the same question regarding the 5070 Ti vs the 5080. Is the $350 price increase of the 5080 worth a 10-14% bump in performance?

I can tell you as a gamer that it is hard for me to tell the difference between a game running on my PC vs the XBOX Series X or PS5. One example is Microsoft Flight Simulator 2020 and 2024 and I play those daily. I would have to stare at each to see which one is on it's respective platform. At 4K the game looks incredible both on the Series X and my PC which can run the game in very high-ultra settings. The same with Deathloop on both platforms.

The fidelity debate between PC and console gaming is like the classic taste test between colas. So many when blindfolded could not tell the difference between the samples. Some even got Pepsi vs Coke wrong.

Also something that most people forget is that 90% of the current games are designed around the latest consoles and then ported to the PC. Games that look fantastic on the PS5 struggle on a PC with beefy hardware. So is the bump in fidelity or running a game in 60FPS worth the extra $1000-3000 plus for a high end graphics card? I ask myself that question a lot and i'm an old school gamer going back to the mid 90's.

This is so true. I was a PC gamer for over a decade and then started playing on consoles too when PS4 and Xbox One came out. Now I'm on the PS5 and Serries X even though I still have my PC with a 3090 I hardly ever turn on the PC anymore. With the ridiculous prices and availability shortages the past few years I think my 3090 build will probably be my last PC. Doesn't make sense anymore when I can buy a PS5 and Xbox series X for half the cost of a 5090.

 

[DavidLejdar]

Regarding discussion about graphical fidelity between PC and consoles, at such GPU prices, there sure is an argument for consoles. And as mentioned, many games are designed primarily for consoles, so there often isn't more to be squeezed out graphically on a PC (other than FPS above 120).

But, in terms of Teraflops, even a somewhat old 6700 XT is apparently having more, than a PS5. So in my case, I could "upgrade" to a PS5 Pro, or I can wait, for the 9070 XT to come down to a price below that of a PS5 Pro, with apparently way more Teraflops, possibly even handling PS6 etc. games easily then.

 

[George³]

or I can wait, for the 9070 XT to come down to a price below that of a PS5 Pro, with apparently way more Teraflops, possibly even handling PS6 etc. games easily then.

This is a very bold assumption, especially considering uDNA and GDDR7 VRAM, which cannot be less than 32GB.

 

[JarredWaltonGPU]

You think Nvidia is going to raise the prices of their current lineup to accommodate the lower tier? Interesting !

I went and ordered from Amazon the ASUS Tuf OC 5080 for $1485. It's crazy I pushed the place order button.

I'm not saying Nvidia will raise prices, I'm saying that will be more likely where things settle — about 20~30 percent higher than current official MSRPs.

 

[Heat_Fan89]

Well, I can always cancel it but Amazon made available the ASUS Tuf OC Edition RTX 5080 for $1485. I bit as it is going to be awhile before prices and availability catch up to demand.

If something comes along that is much better in value, i'll just cancel the 5080. Right now that is a solid price, given the current GPU market.

And cancel I did. My gamer heart kept telling me yes....yes....yes but my wallet kept saying in a low voice "DON'T DO IT".

 

[Heat_Fan89]

I'm not saying Nvidia will raise prices, I'm saying that will be more likely where things settle — about 20~30 percent higher than current official MSRPs.

There's an ASUS 5070 Ti on Amazon selling for $999. Many of the reviews said, that it's much higher than MSRP. If you go on ASUS website, that 5070 Ti is in fact $999 so the vendor are in fact already raising prices higher than Nvidia's MSRP.

https://www.amazon.com/ASUS-3-125-slot-Military-Grade-Components-Protective/dp/B0DS6WTXGP?crid=E3ZRCY469MZA&dib=eyJ2IjoiMSJ9.qY0kvLCi0FtAlk5dEvbpBJ2SVl-xHxmp6Hy5rfxx5HlvaJb5Aoztt8PjdGmLvGI-BAePqmE13K9HT535DBRj2Rw7zRKpxn1mEFOx2yCsTS1PwxQwgfhVrsgpyX_UxIpqRlCJy4wTaZAN0AkUXO_9MVxotVvGJZvvBp5oN-tZZHaCxCEfwJ1SjOWPhcZnkUAEBL19KCThT_5bL1PnCkvFclcByT8nTjk2pqqWT16RgLM.gOrDc9QuX6o3H05HF8eHVNBnHfG-sxszf8ohfRiY0_g&dib_tag=se&keywords=5070+ti&qid=1743019203&sprefix=507,aps,381&sr=8-7

 

[Gururu]

If Nvidia keeps with current trends, 5060 Ti 16GB at $449 ($100 less than 5070), because anything more doesn't make sense. If it says $499 for the 5060 Ti 16GB, that's a tacit admission that the 5070 MSRP is too low and it's really a $649 part! And Nvidia doesn't seem inclined to admit that...

If the 16GB is $449, then the only thing that makes sense is for the 8GB card to be less than that. Even $399 would feel too high, but it will probably land there. Maybe it will be $379, which would be more appropriate given the cost of an additional 8GB of GDDR7 memory.

And then the 5060 has to come in well below the 5060 Ti, considering the expected specs, which means it needs to take over the $299 price point.

That's my take.

Realistically, though? Prices will probably be more like:

5060 8GB card at $399
5060 12GB (rumored!) at $449 maybe? (Probably just a rumor and won't happen until the refresh...)
5060 Ti 8GB at $499
5060 Ti 16GB at $599
5070 at $699
5070 Ti at $899
5080 at $1299
5090 at $2999

Please include the B580 in the 5060 reviews. I am wondering how scandalous $449 will be.

 

[Heat_Fan89]

I had a rethink and bought the ASUS TUF RTX 5080 OC Gamers Edition again when I found out Amazon was selling it at MSRP of $1484. I had cancelled my previous order.

 

[Eximo]

Best I have seen was a 5070 Ti for $899, still 150 over MSRP, but I would expect at least $50 over MSRP normally for such a card. Still not liking the extra $100. Plus a water block means I am pushing against 5080 territory.

Pretty sure I am just going to skip this and continue to hold out for Intel or Nvidia's next node shrink (on Intel)

 

[abufrejoval]

I disagree on the 40* series inclusion. That is great info for those of us that have them and are looking to sell (or even not sell and just feel warm and fuzzy that we actually purchased a rare appreciating technology asset).

Please note that the discussion is about MSRP: retail, which typically implies new from the factory, not used or even surplus.

eBay is an auction house originally, even if everybody likes to expand whereever money is to be made.

Of course TH could write a separate article on the eBay situation, but in a MSRP discussion, this is just muddying waters.

And retail availablity and prices were to be really different in the US, perhaps such an article might make sense.

But with the availability that I see in the EU, there is zero need to resort to scalpers, or use eBay, where your consumer rights are typically inferior to what EU e-commerce laws provide for retail.

And an article suggesting that there is still retail scarcity is more likely to help scalpers than consumers.

 

[Eximo]

I would argue when discussing the GPU market, used cards should be a normal consideration.

 

[JarredWaltonGPU]

Please note that the discussion is about MSRP: retail, which typically implies new from the factory, not used or even surplus.

eBay is an auction house originally, even if everybody likes to expand whereever money is to be made.

Of course TH could write a separate article on the eBay situation, but in a MSRP discussion, this is just muddying waters.

And retail availablity and prices were to be really different in the US, perhaps such an article might make sense.

But with the availability that I see in the EU, there is zero need to resort to scalpers, or use eBay, where your consumer rights are typically inferior to what EU e-commerce laws provide for retail.

And an article suggesting that there is still retail scarcity is more likely to help scalpers than consumers.

That's the point, though, isn't it? Here's what you pay for a new card, and if you're willing to take a chance on a used card from eBay, here's the going rate. It's particularly telling how much people are getting on eBay, because that gives us more insight into what's happening.

$4200+ for a 5090 on average? Yeah, you shouldn't expect to get an MSRP card perhaps ever (during the next two years) if that's the going rate right now. Heck, you could even make the argument that if you can buy an RTX Pro 6000 Blackwell Workstation Edition for $8,500, new from Nvidia, that might be a better option. LOL

And when even older generation GPUs from the 40-series are now selling used on eBay for more than their last MSRPs? That's also a great indication of how unbalanced supply and demand have become.

 

[Heat_Fan89]

Prices are coming down if you buy directly from Amazon even slightly below MSRP. I purchased the ASUS TUF 5080 are MSRP of $1484 and I just missed out on a better deal, an MSI 5080 $10 below MSRP @ $1399. MSI lists the MSRP at $1409.

https://us-store.msi.com/GeForce-RTX-5080-16G-GAMING-TRIO-OC

 

[JarredWaltonGPU]

Prices are coming down if you buy directly from Amazon even slightly below MSRP. I purchased the ASUS TUF 5080 are MSRP of $1484 and I just missed out on a better deal, an MSI 5080 $10 below MSRP @ $1399. MSI lists the MSRP at $1409.

https://us-store.msi.com/GeForce-RTX-5080-16G-GAMING-TRIO-OC

Asus and MSI listing MSRPs that are 40% higher than Nvidia's base MSRP isn't exactly the same. That's helping with profit margins and keeping those companies in the green — not a bad thing, but I think 20% above MSRP is about the limit people should need to pay (assuming the market isn't fubar, which it is right now).

 

[abufrejoval]

That's the point, though, isn't it? Here's what you pay for a new card, and if you're willing to take a chance on a used card from eBay, here's the going rate. It's particularly telling how much people are getting on eBay, because that gives us more insight into what's happening.

$4200+ for a 5090 on average? Yeah, you shouldn't expect to get an MSRP card perhaps ever (during the next two years) if that's the going rate right now. Heck, you could even make the argument that if you can buy an RTX Pro 6000 Blackwell Workstation Edition for $8,500, new from Nvidia, that might be a better option. LOL

And when even older generation GPUs from the 40-series are now selling used on eBay for more than their last MSRPs? That's also a great indication of how unbalanced supply and demand have become.

If I can get an RTX 5090 for €2999 from EU retailers today, why would I ever look at eBay? What's going on there is simply irrelevant in terms of MSRP.

And those €2999 aren't just quotes, you get'll them at the listed prices and with the right to return them within at least two weeks without questions asked, because that's the law in the EU: most retailers offer 30 days of free returns for €5 extra.

Of course if you're happy with an RTX 4090 from eBay, that's fine, but nobody sane would pay more than what you'd have to spend for a brand new RTX 5090, so such listings are just noise or catering to an audience with special needs.

Perhaps we should invest more effort into why the US retail market is different than into arguing about the merits of eBay?

Do I actually have to buy one RTX 5090, just to convince you that those Geizhals quotes aren't "fake"?

They sure worked for everything I purchased over the last couple of years and that also included the B580, RX 9070XT and RTX 5070 just during the last few weeks.

The RTX Pro 6000 isn't listed yet, I don't know if it's even publically available today, a pure noise maker until that changes.

 

[JarredWaltonGPU]

If I can get an RTX 5090 for €2999 from EU retailers today, why would I ever look at eBay? What's going on there is simply irrelevant in terms of MSRP.

And those €2999 aren't just quotes, you get'll them at the listed prices and with the right to return them within at least two weeks without questions asked, because that's the law in the EU: most retailers offer 30 days of free returns for €5 extra.

Of course if you're happy with an RTX 4090 from eBay, that's fine, but nobody sane would pay more than what you'd have to spend for a brand new RTX 5090, so such listings are just noise or catering to an audience with special needs.

Perhaps we should invest more effort into why the US retail market is different than into arguing about the merits of eBay?

Do I actually have to buy one RTX 5090, just to convince you that those Geizhals quotes aren't "fake"?

They sure worked for everything I purchased over the last couple of years and that also included the B580, RX 9070XT and RTX 5070 just during the last few weeks.

The RTX Pro 6000 isn't listed yet, I don't know if it's even publically available today, a pure noise maker until that changes.

It’s fine that you can get the card in Europe. We’re not primarily a European site. I agree the US market is messed up in various ways — I don’t think scalping is as rampant in Europe. But if you were to try to buy a 5090 in the US right now, good luck getting one for under $3000 at retail. I’m sure a few have sold at such a price, but the point is there are tens of thousands of people willing to pay more than that right now.