Part of the chicken and egg problem is lack of demand. 1GbE is enough for the vast majority of users. If I need to transfer a 20 GB Blu-ray rip across the network it takes about 3 minutes. I can easily let that go in the background while I'm doing other things. 10GbE would be something like 20-ish seconds, but why do I need all that extra expense? A 10GbE adapter isn't going to make my gigabit fiber any faster.It kills me that this is such a chicken and an egg problem. Motherboard and AIC manufacturers complain that nobody is seeking out the higher end network options, and the reason nobody is doing so is because the rest of the infrastructure is so wildly overpriced as to be a non-starter.
So many people would gladly move up to 2.5GbE or 5GbE if not full 10GbE quickly if there was something closer to reasonable price parity to the current crop of hardware. But when a 5 port switch has such wild disparity, nobody can be blamed for the lack of "excitement" around faster networking technologies.
5 port switch costs:
1GbE switch is around $15
2.5GbE switch is $80-$140
10GbE is $300
Even taking the argument that 10GbE should be 10x the price of 1GbE, that should put the price at $150 for a 10GbE 5-port switch. Prices are so wildly skewed on switching gear as to make any home network speed upgrades unfeasible for the large majority of the populace.
Furthermore, to "upgrade" to 10GbE I'd need one of these cards for both PCs on the network, plus a new router, a new NAS, new cabling, etc, and for what? I don't have a home lab. I'm not transferring hundreds of terabytes of data across my network daily. I don't need 10GbE to stream movies from my Plex server. It's just a waste of money for something that'll never get used properly, and I'd much rather use the savings to pay for something else I might actually use.
It's like companies trying to sell audiophile gear or 8K tvs to the general public. There's just no demand. It might be technically better, but nobody cares outside of a few oddly obsessed people.