Usually the fans that come with the cases are ok. Most commonly people add more fans and generally the only reason to replace the fans in your case is if they don't work, they make too much noise or you want them to look different.
Certainly there are differences in how much airflow the fans provide as well, but in most situations the provided in fans work well enough and don't need to be replaced.
That being said: Noctua makes excellent fans, Corsair AF/SP series fans are good as well and i use fractal design fans in my fractal design cases.
The fans can be pricy though, so good ones usually range from about $10 to $30 each