Well the RAM is pretty cheap these days anyway, so even 10% rise wouldn't make much difference, SHAME of course that it's going up, even though they sell the same chips they used to sell 3 years ago...
The main problem here In my opinion is that the DDR4 is not out yet, nor it is needed for modern CPU, therefore there is no such boost for new RAM.
Looks like the PC market is finished, I just hope that sooner or later the manufacturers like Intel for example will realise that they could make more money by lowering the price...