[citation][nom]dauntekong[/nom]What more can you ask.[/citation]
to answer your question, less big brother... more privacy.
a google that has names linked to every net activity is a very bad thing. if you don't understand why there are plenty of resources on the internet to help you understand the dangers of centralized databases on everything everyone does on the net.
...and just to pre-empt the inevitable "I have nothing to hide... yada yada". People probably fealt that way right before WWII. If you were Jewish in europe during that time then ypu would have had a lot to hide... basically any evidence of jewish culture in your life. Had Hitler had access to Google's server logs... you do the math. Care to predict what the next completely inocuous thing that will become the focus of arbitrary persecution? You should if you think it's a great idea for the google datamining operation to expand into full-text transcripts of every phone conversation, text message, photograph etc, that occurs on the google system.