So what's considered "launching" a Metro app? Once you launch one, you might typically just leave it running? Does that only count as one "launch", even though you might keep switching to it throughout the day? Also, how much time are people on average spending on their devices. If it's a home computer or tablet, I can see someone checking email (though they might check that on the phone), then watching netflix, and that's about it. Also, you say this means people are ignoring metro in favor of desktop, but how many desktop applications are they launching? Oh wait, you don't list that. And why is that? Personally, I think it's because you're not actually interested in a study of usage on Windows 8, but instead you're pandering to the commenters on Tom's that want to hear how Win8 is an unmitigated disaster...when it actually isn't.