This is not true, I can compare the earning from each gpu division. Well, NV is pretty much all that though they now cut their reports into the tegra line and gpu lines.
http://www.anandtech.com/show/6690/amd-q412-and-fy-2012-earnings-closing-out-a-rough-year-looking-towards-the-next
AMD gpu division made 22mil. NV made ~750mil TTM and this is WITH the loss tegra produces if memory serves. So why wouldn't I compare the to gpu divisions or even companies. The gpu division would contribute more money if they charge MORE MONEY. This is not rocket science. If you are only making 22mil off all the gpus you sell, you need to up the price or quite giving way games that down your profits on the gpus. Right? This is exactly the comparison I should be making, and exactly what AMD must do to stop losing money. Barely breaking even isn't going to fund a billion in R&D any time soon to keep up with NV (let alone Intel). They have good cards, there is no reason for the FREE games. NV would be glad to raise profits, jen hsun has said this FREELY in public in interviews. If they quit giving games today, NV would follow suit or raise their prices a bit. If AMD would quit lowering prices NV would not cut again. AMD cuts prices, NV is forced to respond. AMD needs to QUIT this practice for a good long while if we ever expect them to get another great card out on time. When AMD makes 500mil from the gpu division then it's MITIGATING their cpu losses. At 22mil they aren't even showing up to contribute. But that is directly related to pricing and free games.
AMD sells ~8mil discrete gpu chips (NV the other 21mil or so). So are you saying you think the performance of AMD's gpus are not worth more than a $2-3 bucks a piece profit? They are charging ridiculously low pricing (or just cut the dang games out so you make that in profits instead of the game companies). That division should be contributing $200-300mil at least. Which pretty much means up your prices $20-30 across the board or dump all included games. People may not like me saying that, but do any of us want a weaker AMD? They'd still be losing their arse even after doing this, but it's better than making next to nothing from gpu's right? Actually I'd argue they should just add $50 to every single card they make. They are that much faster than integrated crap and gamers would pay it no matter what if they did. NV would respond accordingly and there would be nowhere to run if you wanted a gaming card and both companies would make more profits from this stuff. NV isn't getting filthy rich either. There debt being zero and NV 300mil payments distorts the profits a bit. Take that away and they are making peanuts for the #1 gpu company. They used to make more just a few years ago with NO intel help.